A man falls off an oil rig, and breaks a leg. This isn't the worst thing that will happen to him today, back during World War II, Levi's were in short supply. So when the nurse gets ready to cut his pants off, he declines, despite the pain. The Levi's saga continues...
Client: Levi's 501
Ad Agency: Bartle Bogle Hegarty (BBH), London
Creative: Russell Ramsay
Creative: John O'keefe
Director: Paul Arden
Production: Arden Sutherland-Dodd, London
Music: "Fictional Self" by Peter Lawlor
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