You are spartacus.

AgencyFAQ's (India) has a piece written by Sunil Shibad lamenting the usual influx of truchos, fantasmas or in English, ghost ads in Cannes. His point seems to be that by wasting our time on Ghost ads, we're not giving our real ads our 100%.

When the Roman Empire was in its decline, power-crazed senators had gladiators fight at the Coliseum to distract the people from the ills that plagued the government.

Cannes is advertising’s Coliseum. All of us need to be like Spartacus, who famously led a slave revolt and refused to fight for the powers that be.

Or we can go about our old ways and, like the gladiators, say, “Ave Caesar, Morituri Te Salutant