Vodafone +GigaHome - Dad "I'm here" (2022) 1:40 (Ireland)

A teenage girl lives with her mom, but her dad is a daily active co-parent who rolls up in the car to take her to school every day come rain or come shine. Each morning her phone pings with the familiar message "I'm here" to announce that dad is right outside. Here we are supposed to glean that Gigahome's Always Connected allows for seamless automatic network-switching from broadband to mobile, but the story is still focused on the teenage girl.

One day there's drama, her boyfriend dumped her and she's inconsolable. That's when her phone pings in that familiar way, and her dad says "I'm here." I'm not crying you're crying.

James Rouse at Biscuit Films directed. Pedro Rosa & Roberto Kilciauskas, group creative directors at Grey London, said: “Reliability can be a funny thing: the more reliable something or someone is, the more invisible it becomes. By shining a light on the importance of having a reliable connection in life and drawing a parallel with GigaHome, we created a relatable story and reinforced the brand’s credentials around bringing emotional human-led stories to its Irish audience.”

Client Vodafone Ireland

Head of Consumer Brand Orla Nagle

Marketing Manager Niall Reynolds

Brand Manager Clare Cummins

Creative Studio Grey London

President&CCO Laura Jordan Bambach

Executive creative director David Wigglesworth

Group Creative Directors Pedro Rosa & Roberto Kilciauskas

Creatives Alex Mawby & Ben Lambert

Planners Fiona Keyte & Thomas Bunnell

Managing Partner Nathan Gainford

Group Business Director Ayesha Datoo

Account Director Genevieve Jayasekera

Account Manager Natasha Meisel

Producers Caroline Connor & Lucy Edwards

Assistant Producer Alex Alcock-Fletcher

Production Company Biscuit Filmworks

Producer Benji Howell

MD Rupert Reynolds-MacLean

Director James Rouse

D.O.P. Mark Wolf

Casting director Sarah Hone @ Ali Coffey Casting

Editing Company Work Editorial

Post Producer Ellie McNaughton

Editor Art Jones

Editor’s Assistant Miles Watson

Composer Vanessa Forero

Producer Joshua Gibbard, Siân Rogers

Music Production Company Siren @ Factory Ltd

Post Production Untold

Colourist Julian Alary

Executive Post Producer George Reid

VFX Artist Tom Moreland

Sound Company Factory

Sound Design & Mix (TV) James Utting (TV) and Anthony Moore

Sound Design & Mix (Radio) Josh Campbell

Photographer Liam Murp