Virgin Money - "Pigeon" / There’s money and there’s Virgin Money (2015) :60 (UK)

A new advertisement by Virgin Money features a real pigeon dancing on the street with the words "There's money" appearing above it, followed by "and there's Virgin Money".

The ad was created by M/SIX with input from The & Partnership, and directed by Andy McLeod through Rattling Stick using real footage.

The soundtrack features the single "On My Radio" by The Selecter.

According to Paul Lloyd, the marketing director at Virgin Money, the campaign aims to highlight the company's unique qualities in a fresh and fun way. The campaign includes a second TV ad and print work featuring animals representing the company's financial services.

The TV and print work created by M/SIX marks us out as a bank with a difference and above all, reflects our values as a confident challenger brand." Paul Lloyd said.

Jess Burley, the chief executive of M/SIX, said: "This has been a fantastic campaign to work on, with M/SIX leading the charge on a cross-discipline brief including audience and category research, creative content generation and ambitious production. The result is a suitably epic strategy spanning multiple channels and disciplines which we’re confident will really set Virgin Money apart at this exciting point in its journey as a business."

Tagline There’s money and there’s Virgin Money
Post Production Big Buoy
Production Company Rattling Stick
Production Company Good Oil
Content Agency AllTogetherNow
Director Andy McLeod
CEO Jess Burley
Producer Simon Sanderson
Producer Barny Wright
Photographer Tim Flach
Retoucher Antony Crossfield
Account Director Beatrice Clarke
Producer Emma Hovell (The Partnership)
Creative Gavin Torrance (ThePartnership)
Creative Danny Hunt (The Partnership)
CEO Conor McNicholas
VFX Jim Allen
Music The Selecter
Track On My Radio
Production Company Peter Bailey Productions