Viral video pioneers go west

In true world wild web style, viral video pioneers DMC from London have gone west - to the United States. They've signed a video syndication joint venture with U.S.-based BoldMouth LLC, a marketing researching firm. A match made in heaven really, as DMC brings production skills and tracking to the table where Boldmouth can track the feedback and buzz.

The joint venture between DMC and BoldMouth forges the first viral video syndication network in both the US and Europe.

"The JV was in part demand driven particularly from the US, where clients are wanting to join the dots and go beyond the simple viral distribution of branded content by integrating these activities as part of their word of mouth marketing initiatives rather than use them as stand alone tactical executions." said Justin Kirby President and CEO of DMC London.