Target: women who eat yogurt. Which is *all* women. Always.

Sarah Haskins says "Hey ladies, want yogurt? No? Too bad, because yogurt wants you" and makes me laugh hysterically with all those inane yogurt ad clips. GO SARAH! Eating yogurt at weddings? Who does that? Guys, when you bitch about ads depicting men acting like dofuses, recall the yogurt ad crapola we have to live with. Advertising isn't kind to either gender.

For the record, I don't eat god-awful flavoured yogurts, I eat långfil and since I now live too far down south to be able to get some at the store, have to make my own. But it's yummy.

Some of the inane ads she used in her report are here, like the campaign with the "better than" girls.

Yoplait Whips - Chocolate / Spa (2005) 0:30 (USA)

Yoplait - Bridesmaids (2004) 0:30 (USA)

Yoplait - Better Than... (2003) 0:30 (USA)

Yoplait - Girl Talk / So Good (2003) - 0:30 (USA)

To be fair, when men eat yogurt, they dance around too.
Dannon - High Steel (2002) - 0:15 (USA)

And it gets really steamy if we allow men and women to eat yogurt at the same time!
Dannon la Creme - French Maid (2002) - 0:30 (USA)

Dannon la Creme - Pool Boy - short (2003) - 0:15 (USA)