Sephora releases beautiful Christmas ad

Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, is launching a new 360° communication campaign this holiday season. The campaign aims to remind people of the unlimited power of beauty in bringing people together and creating unforgettable experiences that celebrate the uniqueness of each individual.

The campaign features an enchanting film and print series directed by Jonas Lindstroem (ICONOCLAST) and an inspiring musical edit of “Your Own Hands” by Joe Bel. Breaking away from traditional motifs, the film celebrates the unexpected joys of life, creation, and sharing between people of all ages and backgrounds.

Based on inspiring human insights, the story captures the individual and collective holiday wishes of a mixed family. It showcases a mother gifting herself a package “from me to me”, a young girl receiving her first mascara (a symbol of beauty exploration, discovery and self-confidence) from an inspiring sister figure, and a father offering his son his first fragrance with personal sincerity.

To complete the campaign, a second film showcases the season's flagship products, available online and in all Sephora stores, as opportunities to reveal the spark in each of us.

The campaign will be launched in November 2023 on TV, digital platforms, in-store displays, and across various social media channels, OOH, and DOOH in the Europe zone (including the United Kingdom).
Breaking away from traditional motifs, the film is an ode to the unexpected joys of life, to celebration, creation, and the art of sharing between people of all ages and backgrounds. The film echoes the belief that the most memorable moments in life are the ones that don't go as planned, but that become exceptional when we decide to own them.

Based on inspiring human insights, the story captures the individual and collective Holiday wishes of a mixed family — a mother gifting herself a package “from me to me”, a young girl receiving her first mascara (a symbol of beauty exploration, discovery and self-confidence) from an inspiring sister figure and a father offering his son his first fragrance with personal sincerity.

To complete the campaign, a second film showcases the season's flagship products, available online and in all Sephora stores, as opportunities to reveal the spark in each of us.

Expect to see this dazzling campaign come alive from November 2023 on TV, digital platforms, in-store displays, and across various social media channels, OOH, and DOOH in the Europe zone (including the United Kingdom).

Campaign: Let There Be Sparks
Brand: Sephora
Brand Managers: Steve Lesnard, Benedicte Sugauste, Sandra Samarakody, Tiphaine Goubin, Joanna Rabar
Ad Agencies: BETC Etoile Rouge x BETC Fullsix
Agency Managers: Olivier Vigneaux, Alice Dumortier, Mathieu Roux, Coline Leroy, Lola Premier, Capucine Fontaine
President & Executive Creative Director: Florence Bellisson
Creative Director: Mathilde Adrien-Babillon
Art Directors: Mathilde Adrien-Babillon, Marianne Bricout
Copywriter: Symonne Torpi
Creative Producer: Aurelia Blatry
Music Supervisors: Adam Ghoubali, Seril Farran
Strategic Planners: Arnaud Giscard d'Estaing, Alice Ouary
Creative Resource Coordinator: Anne Guillaume
Director & Photographer: Jonas Lindstroem
Production Company: Iconoclast
Executive Producer: Nathalie Le Caer
Production Director: Guillaume LeFrancois
Production Coordinator: Julia Mongin
Post-Production Director: Cyril Bordesoulle
Post-Production: Poster
Sound Companies: GUM X General Pop
Sound Producer: Marion Toreilles
Print Post Producer: Agathe Guillaud
Print Production Director: Alix Lepreux
Head of Print: Felix Mondino