Auston Matthews Stars in New RBC Campaign from Battery. “Make It Count,” created by creative agency Battery, features Auston and his sophisticated sidekick Gene Raymond – a play on the pseudonym used by a number of banks in marketing and ad campaigns.
Brand: Royal Bank of Canada
Agency: Battery
Anson Sowby, Co-Founder & CEO
Philip Khosid, Co-Founder & CCO
Scott Brown, Executive Creative Director
Michelle Nam Fischer, Group Creative Director
Carl Larsson, Associated Creative Director
Stanton Hill, Head of Production
Jessica Shepard, Producer
Miranda Curry, Brand Director
Olivia Weiss, Brand Manager
Sean McNamara, Head of Strategy
Madeleine Reeves, Senior Strategist
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