Quick Q&A with "Ex girlfriend" iPhone ad creator Adam Sacks.

Adam Sacks is the creator of that "ex-girlfriend" iPhone ad which has been making the rounds. There's an app for everything. My phone makes shotgun noises and can turn into a light saber, because - duh - there's apps for that. The one with the most apps at the end wins. Here's a quick Q&A with Adam regarding the "ex-girlfriend iphone ad".

Q: How did you make it? (is there an app for that?)
A: I made the graphics using a combination of Flash and Illustrator for the app icons, and photoshop for the iPhone screens.  I then inserted my images into the iPhone commercial using After Effects.  I recorded the audio in an afternoon with Matt Mayer who helped tighten up the writing as we recorded and I think really nailed the iPhone narration style. Then I spent most evenings for the next two weeks actually making the video.

Q: How did you come up with the idea, and are there any ex-girlfriends in the video? :)
A: I came up with the idea when I was killing time at an Apple store in NYC and there was a depressed sounding Apple Genius guy giving a lesson on how to use an iPhone, which made me think it'd be funny if he was depressed because his girlfriend broke up with him and he was showing ways he could still keep tabs on her.  The two main women in the video are Lauren Adams and Cody Lindquist who are performers at the UCB theater in New York, and the rest of the faces are friends who trust me enough to let me use their photos. No real ex-girlfriends were used in the making of this video.

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