[1]This one is too good to be true - a pal tips us to a "direct mail that bombed [2]" (pun!)
The ticking noise that brought a bomb squad to a Carmel Valley medical building Monday turned out to be a small battery in a greeting card.
The card, from a pharmaceutical company promoting its products, said "Your time is up" on the cover, San Diego fire spokesman Maurice Luque said.
A receptionist at Children's Medical Group office in the three-story building on El Camino Real heard ticking coming from a mailbox in the hallway about 4 p.m. She called 911 and security officers evacuated the building.
HA! You'd think they'd learn after a few 'bomb scares' as ads, like the LED billboards for Adult Swim [3] which caused havoc in Boston last year. When are you US ad folks going to learn? Everything changed after "9/11", man. Nobody has a sense of humor anymore (but somebody knows who mailed the anthrax - do you?)
Links:
[1] http://www.flickr.com/photos/vanderlin/358743492/in/photostream/
[2] http://weblog.signonsandiego.com/news/breaking/2008/07/ticking_card_greets_bomb_squad.htm
[3] http://commercial-archive.com/node/135644
[4] http://technorati.com/tag/marketing mishaps
[5] http://technorati.com/tag/