Published on Adland (http://commercial-archive.com)
Ticking DM pharma ad bombs. No, like in getting the bomb squad called over, bombs.
By Dabitch
Created Jul 8 2008 - 22:57

Aqua Teen [1]This one is too good to be true - a pal tips us to a "direct mail that bombed [2]" (pun!)

The ticking noise that brought a bomb squad to a Carmel Valley medical building Monday turned out to be a small battery in a greeting card.

The card, from a pharmaceutical company promoting its products, said "Your time is up" on the cover, San Diego fire spokesman Maurice Luque said.

A receptionist at Children's Medical Group office in the three-story building on El Camino Real heard ticking coming from a mailbox in the hallway about 4 p.m. She called 911 and security officers evacuated the building.

HA! You'd think they'd learn after a few 'bomb scares' as ads, like the LED billboards for Adult Swim [3] which caused havoc in Boston last year. When are you US ad folks going to learn? Everything changed after "9/11", man. Nobody has a sense of humor anymore (but somebody knows who mailed the anthrax - do you?)


Technorati Tags: marketing mishaps [4] [5]

Source URL: http://commercial-archive.com/node/144402

Links:
[1] http://www.flickr.com/photos/vanderlin/358743492/in/photostream/
[2] http://weblog.signonsandiego.com/news/breaking/2008/07/ticking_card_greets_bomb_squad.htm
[3] http://commercial-archive.com/node/135644
[4] http://technorati.com/tag/marketing mishaps
[5] http://technorati.com/tag/