Pissin' in the great outdoors for fun and profit.

If you've driven through Michigan, Wisconsin, Illinois, Pennsylvania or South Carolina this summer, there's a chance you've motored by a billboard or two that caused you to do a bit of a double-take. If so, you're not alone.

The product? Outhouse Springs bottled water (flash required - heh)

Is it real? Not exactly. It's a promotion from the clever squirts at Adams Outdoor, and it's getting a bit of buzz.

Read more for a gander at a couple of their billboards...

Juvenile? Crass? Unrepentant? Perhaps - not that there's anything wrong with that ;-)