Pack Yer Bags - Skipton Alfie music video (2023) Lucky Generals creates the biggest dancefloor banger of the summer for Yorkshire Tea

Lucky Generals has created the below song and music video for Yorkshire Tea, and it's quite a fun earworm. “Sun hat check. Suncream check. 10 boxes of Yorkshire Tea? Cheeeeeeeeeeeeck.” I packed it packed it. “Shades; leave it, no room. Tea; pack it pack it pack it pack it”
“Let’s get lightly caffeinated!!!!”
Carly Murphy at Yorkshire Tea, said: “At Yorkshire Tea, we believe a proper brew makes a proper difference, and no more so than when you’re on your hols. Our latest tea song, brought to life by Lucky Generals, is a celebration of tea, the passion, and the lengths that people go to for a decent brew, wherever they might be! Pack your (Tea) bags.”

Nick Bird and Lee Smith, creative directors at Lucky Generals, said: “We've all been there; parched in Pathos, mouth like a sundried flip-flop, with an inferior hotel teabag mocking you from next to the mini kettle. We're hoping that 'Pack your bags' helps put an end to that awful predicament and becomes a mantra that every holidaymaker takes with them wherever they go this summer."

Brand: Yorkshire Tea
Client name: Ben Newbury, Senior Brand Manager at Yorkshire Tea, Carly Murphy, Assistant Brand Manager at Yorkshire Tea
Creative Agency: Lucky Generals
Creative Director: Lucky Generals
Creatives: Lucky Generals
Producer: Lucky Generals
Planner: Lucky Generals
Media agency: GoodStuff
Director: Fred Rowson
Production Company Producer: Andrew Rawson
Production Company: Blink
Editor: Samuel Marr @ Stitch
Post-production: Selected Works
Colourist: Hannibal Lang
Sound: No8