Brand your baby!
Submitted by Dabitch on Mon, 10/27/2003 - 19:04.
The name your baby after a brand trend, which reared it's ugly head in the USA back in 2000 was more succesful than we might have thought.
According to Social Security Administration research, out of the 4 million babies born in 2000, 55 Chevys, 6 Timberlands and 7 DelMontes are about to enter pre-school.
And that's just the boys. Let's not forget the girls. Consider the 25 Infinitis, 5 Celicas, 164 Nauticas, 298 Armanis and 21 L'Oreals - yes, she's worth it - who turn three this year.
Psychology professor Cleveland Evans discovered the trend after surveying US social security records for 2000.
Mr Evans, a professor at Bellevue University, Nebraska, has studied baby names in the US for 25 years.
There is even 29 little Skyy's - an homage to the vodka their parents drank on the night of conception perhaps?
Seven boys born in 2002 were named Courvoisie, showing that some still prefer cognac, the Denverpost reports.
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Today via Metafilter we found this BBC story on the phenomenon.
"Children have been named after big brands as diverse as beauty company L'Oreal, car firm Chevrolet and designer clothes company Armani.
There are even two little boys, one in Michigan and one in Texas, called ESPN after the sports channel. "
It's the same study and same professor Evans as mentioned in the Denverpost.
Why would you willingly do that to your child? How awful. I bet the psyhotherapists are just waiting to rake in the dough.
More Baby Bradning in the news: AJC.com reports that there are children out there named Delta, Avis, Disney, Meridian, Ikea, Evian, Hyatt, Breck and Delmonte.
I think some of these names are alright, like Evian, or Chevy... Think Chevy Chase of the vacation movies, or saturday night live... But ESPN, L'Oreal? Oh my.... These kids may have some trouble in school...
Brand Channel have had a naming competition on the Interbrand-baby to come and the name was finally Uvraya (it's a girl). (In Swedish at Researcher.se)