Morrisons 'Nightmare On Market Street' by Leo Burnett

This Halloween, Morrisons invites the nation to treat themselves to the perfect night in with the afterlife with its new Nightmare on Market Street Cheese, complete with a Morrisons ‘Ouija’ Cheeseboard.

In its latest social-first campaign, Morrisons showcases its Nightmare on Market Street cheese, a sinister spin on its Market Street range, alongside a one-off social giveaway of a Morrisons 'Ouija' Cheeseboard.

The 30” nightmarish film, created by Leo Burnett, showcases a wedge of Morrisons Market Street cheese with a hole in the middle, resembling a traditional Ouija slider, on top of a Morrisons wooden Ouija board. Customers are encouraged to ‘connect with old ancestors’ and ‘chat with ethereal beings’. Customers are then urged to pick up Nightmare on Market Street Cheese this week, ‘before stocks vanish!’ The film ends with an eerie rendition of the ‘More reasons to shop at Morrisons’ jingle.

The spooky cheeseboard was designed and crafted by Leo Burnett’s creative team. Whilst the Cheeseboard is not available to purchase in-store, it is the prize of a social competition. 

CAMPAIGN TITLE: Nightmare on Market Street 

CLIENT: Morrisons

ADVERTISING AGENCY: Leo Burnett

CCO: Chaka Sobhani 

EXECUTIVE CREATIVE DIRECTOR: Mark Elwood

CREATIVE DIRECTOR: Andrew Long, James Millers

CREATIVES: Conrad Swanston, Alex Bingham 

HEAD OF DESIGN: David Allen

DESIGNERS: Rupert Knowlden, Harry Ingrams, Roxana Iriciuc

PLANNER: Jenika Hadipour 

SOCIAL PLANNER: Benjamin Obadia 

BUSINESS LEAD: Sophie Garrett 

ACCOUNT DIRECTOR: Lorna Fernie

SENIOR ACCOUNT MANAGER: Carys Parry 

PROJECT MANAGEMENT: Fahed Eichikhe

AGENCY PRODUCER: Natalie Kozlowska

RADIO PRODUCER: Lisa Mason

PRODUCTION COMPANY: Prodigious 

PRODUCER: Jessica Boyd 

DIRECTOR: Yiani Andrikidis