Link Lust: R.I.P Paul Silverman - Vintage Charles Atlas ads & Tweet-wits.

Paul Silverman, founding Creative Director of Mullen, has gone to the agency penthouse. Creativity Magazine shows off one of his most memorable ads, hush when you watch BMW Ice Fishing. There's also this Flickr collection of some of his work to rest your eyes on for a moment.

@AdFreak points to a nice collection of vintage muscle-men ads where the classic story of sand-kicking beef-cake meets shrimp always has a happy ending. Just for that we'll have to listen to The Who Sell out part 2 (with the Charles Atlas intro), because we were never really that into the Rocky Horror Picture show.

@Drapersbastard complains: "Had to explain a call to action to my 31 year old creative director today. Looked at me as if I was explaining water-boarding." @adtothebone responds: "Call to action example: "Bite me.""

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