Nissan isn't the only car brand to create some buzz with crazy ad installations. Jeep caught everyone's eye when it scaled up the side of Penn Plaza and parked at the top where a sign exclaimed "Jeep Parking only". Onlookers gawked as the Jeep scaled the entire 30-story skyscraper. You can view a video of the climb at www.jeep.com (wmv file here).
Naturally the Jeep had a little help, even the 2005 Jeep Grand Cherokee can't really scale tall buildings. The car was fixed to a sled and a steel cable and the whole plot was pulled up by a crane. The effect was still quite impressive. Jeep marketing vice president Jeff Bell explains: "We wanted to make an impossible-to-miss statement..." They succeeded.
Hat tip to Claymore.
Client: Jeep
- reply
Permalink- reply
Permalink- reply
Permalink- reply
Permalink