Impossible Foods - Jobs / Summer of Impossible (2023) :15 (USA)

Created to introduce consumers to Impossible™ products and the broader plant-based category, Impossible’s all-new ads will run throughout the summer.

"So, people love you?"
"Yeah, even the meat eaters!"
"Oh please""

A hand grabs the Impossible burger, takes it out of frame.

"Plants are taking our jobs!"

Client: Impossible Foods
Leslie Sims - Chief Marketing and Chief Creative Officer
Michael Bortinger - Marketing Director
Anna Cushing - Senior Marketing Manager
Tim Dale - Media Manager
Becca van Stolk-Cooke- Consumer Insights Manager

Company: SUPER SERIOUS
Co-Founder/ Chief Executive Officer: Terry Crews
Co-Founder/ Chief Creative Officer: Matt O’Rourke
Managing Partner/ Chief Operating Officer: Paul Sutton
Creative Director: Bryan Lee
Copywriter: Leslie Sims