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Honestly, DDB, Auckland are having a crazy amount of fun promoting whatever movies are soon to appear on SKY. I'm just about ready to emigrate there now - hey Toby, will you please hire me? I promise not to mess with your car.

Creative Director: Toby Talbot
Art Director: Clara McLaurin
Copywriter: Mike Felix

We've seen the "person painted as the background" thing used to sell everything from secure internet to chocolate-chip cookies before - but here it finally makes total sense. In fact, the only way I think this could be made better is if these were real kids sitting around all day like this in an ambient/guerilla stunt. Well done O&M Shanghai. There are 1.5 million underprivileged children in China.