Just under two hours until the Super Bowl XLIII kicks off. Here's the in-game ads you can expect to see, sorted by supposed quarter air time (not in any particular order within quarters) and the agencies responsible.
FIRST QUARTER:
Audi - "Decade Jump" - :60
Agency: Venables Bell & Partners, San Francisco
Bridgestone - "Taters" - :30
Agency: Richards Group, Dallas
Toyota Motor Sales USA - "Faces" - :30
Agency: Burrell Communications, Chicago
PepsiCo Beverages/Pepsi - "Refresh Anthem" - :60
Agency: TBWA/Chiat/Day
PepsiCo Beverages/Pepsi Max - "I'm Good" - :30
Agency: TBWA/Chiat/Day
SECOND QUARTER:
Cars.com - "David Abernathy" - :60
Agency: DDB, Chicago
Castrol Motor Oil - "Eddie McCracken" - :30
Agency: Ogilvy & Mather
Hyundai - "Bosses" - :30
Agency: Goodby, Silverstein & Partners, San Francisco
PepsiCo's Frito-Lay/Cheetos - "Uptown Snob" -:30
Agency: Goodby, Silverstein & Partners
Sprint - "Roadies" - :30
Agency: Goodby, Silverstein & Partners, San Francisco
Teleflora - :30
Agency: The Fire Station, the company's in-house agency
DreamWorks Animation/PepsiCo's SoBe - "Lizard Swan Lake" - :60
Agency: Arnell Group
E-Trade Financial - "Baby Investors" - :30
Agency: Grey New York
HALF TIME:
Toyota Motor Sales USA - "Killer Heat" - :30
Agency: Saatchi & Saatchi, Los Angeles
THIRD QUARTER:
Bridgestone - "Hot Item" - :30
Agency: Independent Richards Group of Dallas
NFL - "Usama Young" - :60
Agency: BBDO
CareerBuilder - "It May Be Time" - :60
Agency: Wieden & Kennedy
Coca-Cola Co. - "Avatar" - :30
Agency: Wieden & Kennedy
Coca-Cola Co. - "Heist" - :60
Agency: Wieden & Kennedy
Cash4Gold.com - "Hammer/McMahon" - :30
Agency: Euro RSCG Edge, San Diego
Hyundai - "Contract" - :30
Agency: Goodby, Silverstein & Partners, San Francisco
Denny's - "Thugs" - :30
Agency: Goodby Silverstein & Partners
Heineken - "Warrior/John Turturro" (REGIONAL SPOT)
Agency: Wieden+Kennedy Portland
FOURTH QUARTER:
Taco Bell - "No Wait" - :30
Agency: DraftFCB, Irvine
PepsiCo Beverages/SoBe PureVia - "New Flavors" - :15
Agency: Arnell Group
PepsiCo Beverages/Pepsi Max - "Monkey" - :15
Agency: TBWA/Chiat/Day
PepsiCo Beverages/Gatorade - "Jordan" - :30
Agency: TBWA/Chiat/Day
PepsiCo Beverages/Gatorade - "Talking Heads/Tiger" - :30
Agency: TBWA/Chiat/Day
H&R Block - "Death and Taxes" - :30
Agency: Campbell Mithun
General Electric - "Scarecrow" - :30
Agency: BBDO, New York
UNKNOWN AIR TIME:
GoDaddy - "Shower/Danica Patrick" - :30
Agency: In-house
Pedigree - "Crazy Pets" - :30
Agency: TBWA/Chiat/Day
Kellogg - "Plant A Seed" - :30
Agency: Leo Burnett, Chicago
Monster - "Director of Fandemonium" - :30
Agency: BBDO
Universal Orlando Resort - :30
Agency: David & Goliath, El Segundo, Calif.
Hulu
Agency: Crispin Porter & Bogusky
PepsiCo's Frito-Lay/Doritos - Contest Ad - :30
Agency: n/a - user-generated
MillerCoors/Miller High Life - 1 Second Ad - :01
Agency: Saatchi & Saatchi, NY
Anheuser-Busch/Budweiser - "Clydesdales Generations" - :60
Agency: Waylon Advertising, St. Louis
Anheuser-Busch/Budweiser - "Clydesdales Circus" - :60
Agency: DDB, Chicago
Anheuser-Busch/Budweiser - "Clydesdales Stick" - :30
Agency: DDB, Chicago
Anheuser-Busch/Bud Light - "Sweden/Conan" - :30
Agency: DDB, Chicago
Anheuser-Busch/Bud Light - "Meeting/Office Cuts" - :30
Agency: DDB, Chicago
Anheuser-Busch/Bud Light Lime
Agency: DDB, Chicago
(IF OVERTIME) Anheuser-Busch/Bud American Ale
Agency: DDB, Chicago
Coca-Cola Co./Coke Zero - "Mean Troy"
Agency: Crispin Porter & Bogusky
Paramount Pictures - Three spots for "Transformers 2", 'Star Trek" and "GI Joe"
Agency: In-house
Sony Pictures - two :30 for "The Year One" and "Angels and Demons"
Agency: In-house
NBC Universal's Universal Pictures - unknown but expected to promote "Land of the Lost" and "Fast and Furious"
Agency: In-house
Walt Disney Pictures/Pixar - two spots for "Race to Witch Mountain" and Pixar's "Up"
Agency: In-house