Duffy Diet Coke ad - as conceived by Drunken Idea Man.

The Advertising Standards Authority almost banned it as she wasn't wearing a helmet and recklessly pedaled through a supermarket. "Diet Coke's now about inspiring women to take control and do the right thing for themselves." said the creatives at Mother behind the ad. So why a bike moment? Why the supermarket destination? Why does Duffy sound so terrible singing that song? Am I the only one who does not get it?
Nope. Channel Bee reckon that Drunken ideas man created the Duffy Diet Coke advert, and their spy on the wall reveals it looked something like this (inside because it auto-plays);

The Duffy commercial can be viewed here Duffy - Diet Coke ad - "I've got to be me" for those of you who missed it.