The official ad to air during the super bowl is this 30-second edit. Ultra will run a 30-second sequel later in the game, "I Like Beer," that stars Pratt alongside pro golfer Brooks Koepka, pro surfer Kelly Slater and marathon runner Shalane Flanagan. Ultra reps say this is the first time Pratt has appeared in a TV commercial for any brand.

Client: Michelob Ultra

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.