I love this silly spot for IKEA's sofa in which a sound becomes a soundtrack to a man's dream in which he is counting sheep.

Client : IKEA Belgium

Contacts : Miguel Aguza, Peter Jongert

Agency : DDB Brussels

CD : Dieter De Ridder

Creation : Antoinette Ribas & Gregory Ginterdaele

Strategy : Dominique Poncin, Jorian Vanvossel

Account team : Francis Lippens, Annelies Nyns & Maria-Laura Laubenthal

PR – Press Coordinator : Kenn Van Lijsebeth

TV Producer : Brigitte Verduyckt

Production: CZAR

Director : Joe Vanhoutteghem

Producer : Lander Engels

DOP : Grimm Vandekerckhove

Music : It’s A Beautiful Day – Queen

Photography: John Stapels