Slow down and eat some breakfast. And move really slow. And take the "fast" out of breakfast. Love it. Also I love Dorset's packaging. If I ate cereal I'd eat that.

Client: Dorset Cereals
Agency: M&C Saatchi
Creative Directors: Matt Collier. Wayne Robinson
Group Chief Creative Officer: Justin Tindall
Account Director: Matt Hennell
Planner: Jasper Hunter
TV Producer: Angela Zabala
Production Company: Bare Films
Director: Gus Filgate
Executive producer: Helen Hadfield
DOP: Keith Goddard
Colourist: Daniel De Vue (Glassworks)
VFX supervisor: Chrys Aldred (nineteentwenty)
Sound: 750MPH
Exposure: (media channels) Facebook, Instagram, YouTube, owned channels and events

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.