Coca Cola tries to be exclusive

Armchair Media has created some funky new bottles for Coca Cola. They asked 5 design groups from 5 continents to create and share visions of optimism. Part of the launch includes a website, with the design debut, where to buy and a list of the designers. The bottles will appear at the trendiest lounges and night clubs.

One design is from The Designers Republic in Sheffield, England, called "Lovebeing," and the brightly colored design is said to morph when placed under a black light. Yet to come are designs from shops in the United States, Brazil, Japan and South Africa. A new bottle design will launch every two to three months.