Butterkist has ingeniously transformed billboards into gigantic microwaves.

Butterkist has ingeniously transformed billboards into gigantic microwaves that emit a gratifying "ping" sound to promote their brand. ‘Go Grab the Butterkist’ - this fun digital out-of-home billboard shows a giant bag of popping popcorn, complete with audio of the popping.

Butterkist, a brand known for its playful tone, has introduced unique settings on their microwaves such as "Reheated Debates," "Steamy Dramas," "Grilled Celebs," and "Comedy Roasts" to add entertainment value. Additionally, consumers can select from three popcorn flavors using a dial.

“Steamy dramas, reheated debates or celebs getting grilled? Whatever unmissable entertainment you’re watching, there’s only one snack that will do – and that’s the nation’s favorite popcorn. But why not make it hot? Go Grab the Butterkist!” said Rich Denney, joint chief creative officer at St Luke’s.

Client: Butterkist
Ad agency: St Luke’s, London