Mediaweek.co.uk reports that Audi will be launching a £4 million campaign next week in the UK. The work created by BBH, includes a bit of tinkering with the famous Audi strapline Vorsprung durch Technik, attempting to appeal to men over-35 looking to own a powerful car.
It's new strapline will be 'RS4: Sinister Vorsprung durch Technik' and in the ad the car is transformed into a predatory black widow spider.
Also related: ad joke: A german, a prostitute and a tagline.
Ad agency: BBH
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