Apple - iPhone 14 Plus - Battery for Miles (2023) :70 (USA)

by: Dabitch, Jul 19 2023 - 7:48pm

To promote iPhone 14's lasting battery life ever, they put a guy on a tractor, using GPS to drive 102 miles straight ahead. Don't ask me why a man who isn't making any turns needs Siri to tell him he needs to keep going straight ahead for 102 miles, this is advertising, logic be damned.

Client: Apple
Song: “Two Miles An Hour” by Ludacris

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

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