The American Heritage Dictionary "You are your words" (2012) case study

To celebrate the launch of the 5th edition of The American Heritage Dictionary, Mechanica and Lollipop have created an interactive experience around the concept ‘You Are Your Words.’  

The core of the concept is that the words you use are about more than just communicating – they tell the world who you are.  And today, through emails, tweets, posts and other forms of communication, our words define us more deeply and broadly than ever. Gosh twitter, it's in so many ideas these days, it's as if ad people are obsessed with hit, lol. 

You can watch it in action at You Are Your Words http://www.youareyourwords.com/

You can upload a selfie, connect it to your social streams like twitter and facebook, and then a portrait will be generated from it, using just your words. They tell me that  one of the largest challenges on this project was to develop an engaging interactive experience that didn’t rely on Flash or HTML5 functionality. The site is built on a Ruby on Rails infrastructure and uses front-end technologies that do not require the use of plug-ins or advanced browsers. I can see that being a tough challenge.

Campaign Credits:

Client: American Heritage Dictionary – 5th Edition
Creative Agency: Mechanica,
Jim Garaventi, Partner/Creative Director
Libby Delana, Partner/Creative Director
Brand Director - Julie Carney
Executive Producer - Eric Freedman

Interactive Production Company: Lollipop, Toronto