Advance Auto Parts are leaning hard into their Diehard brand name with the “Diehards Choose DieHard” concept. This film shares the real-life story about a hero who epitomizes what it means to be a diehard. The commercial stars Kirstie Ennis, a former Marine sergeant, world-renowned climber, and action-sports diehard who has overcome all odds to scale six of the world’s tallest mountains. All of this was shot in a single day in Lake Perris State Park in Riverside, California.
Kirstie Ennis said about this film: “My hope is that this video inspires people to accomplish their goals, even when the path is full of obstacles and challenges,” adding, “You’re damn right I’m a diehard.”
CLIENT: Advance Auto Parts
AGENCY: TMA
SVP Account Management – Lori Thelen
VP Account Management – Shyrl Bagneris
Account Supervisor – Stephanie Ibanez
Chief Creative Officer – Harris Wilkinson
SVP Creative – Leo Santos
Creative Director – Nick Cernoch
Creative Director – Mason Viera
Sr Producer – Matt Williams
Sr Manager Business Affairs – Kelly Lenthe
PRODUCTION COMPANY: Natural Selection
Directors: John Suits + Harris Wilkinson
Producer: Tim Kerigan
Director of Photography: Jeremiah Pitman
Drone Camera Operator: Cooper Groves
Editor: John Suits
SOUND MIX: Timeline Audio
Mixer: Joe Barrucco
COLOR: Company 3
Colorist: Matt Osborne
VFX: Joshua Lester
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