Health & Beauty

Right Guard - Fire yours - (1972) 0:30 (USA)

Cornsilk - What does it take to make a girl blush these days" 1971

Nowadays, if a couple of sweet "nothings" whispered in her ear won't bring a natural glow to a girl's complexion, a little bit of

Max Factor Cosmetics, Summer Creation by Max Factor - Japan, 1971

Max Factor Cosmetics, Japan, 1971

Listerine - "I hate it. But I love it." print, 1971

I figure anything that tastes that bad has got to work. And believe me, Listerine works! it even kills germs that can cause bad breath.

Maybelline - Jewels for your eyes - print (1970) USA

Maybe it's Maybelline?

Band-Aid - A cut heals (Brooke Shields) - (1970) :30 (USA)

How to properly remove a band-aid, as demonstrated by a 5 year old Brooke Shields and her mom.

Max Factor Cosmetics, ULTRALUCENT eye makeup collection - Japan, 1970

This eye makeup collection really focuses on the eyes alone.

Johnson & Johnson - Baby Soft Baby oil - When you have the face a girl & the body of a woman

Johnson & Johnson sold baby oil to grown women who wanted to look like little girls and have the skin of a baby back in the 1970s.

Clariol - Lemon Go Lightly - printad 1970

Brown, blond or in between?

Kotex "be new, be natural, be now and forever" - 1970 print

Anthony Muto designed the funky flower power gown in this advert.

Alka Seltzer - Prison Lunch / Chant - (1970) :30 (USA)

A riot almost breaks out in prison as the prisoners chant: ALKA SELTZER ALKA SELTZER....

Bliw Tvål - Byt till Bliw / Switch to Bliv soap (1969) 2:40 (Sweden)

Soaps can get dirty, see how the family Andersson switches to Bliw soap instead. The practical plastic bubble contains liquid soap.

o.b. tampons - Why don't women treat themselves? (1969) (Sweden)

Few things are as prejudiced against as tampons.

Delial - suntan lotion & bikini (1969). (Sweden)

Not a word is spoken in this ad, just a demo on how to apply lotion.

Tampax tampons - Free to be whatever you do - 1969, print

Free to be whatever you do

Tampax - She's an antiques collector and an architect... print, 1969

Naturally, she uses Tampax tampons, the modern internal sanitary protection. Belts, pins, and pads make her uncomfortable. Slow her down.

Things happen after a Badedas bath - helicopter dame 1969 (UK)

(They say it's got something to do with the horse chestnuts.)

Charmin - Mr. Whipple - Don't Squeeze the Charmin (Classic) - 0:60 (USA)

First she squeezes the tomatoes, then she squeezes the melon... And now she's squeezing the new Charmin!

Max Factor - Frosted Pearlings - printad 1969, USA

Lush luminous frosts. Lavished with sparkle. Turn fingertips into a handful of precious pearls.
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Alka Seltzer - Mama Mia, that's a spicy meatball - (1969) :30 (USA)

"Mama Mia, that's a spicy meatball!" says the actor as he chows down on the fictional "Magdalini's Meatballs".

Gillette foamy - Hands Down - 0:06 (USA) 1969

Gillette wins hands down. (Partial ad, the start is wonky)

Gillette - Swedish lady barber - 0:30 (USA) 1969

Gillette spoiler beats a Swedish lady barber any day.
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Gillette - Techmatic adjustable -0:30 (USA) 1969

Gillette animates its new Techmatic adjustable razor with charmed humor.

Rapid Shave - Lime - 0:30 (USA) 1969

A whole new kick in shaving. Is this guy on something?

Rapid Shave - Mint - 0:30 (USA) 1969

Menthol Mint - it's a new kind of cool. *pun drumroll*

Right Guard - Check wetness - 0:30 (USA) 1969

The great American cover-up....

Summer Blonde® "Say the sun did it" print 1968 USA

"Say the sun did it"

Coty - "Play it with warm lips and soft eyes, very gently" 1968

To launch their "romantic theme and variations" palettes, Coty brought out the flutes and got a little suggestive.

Max Factor Cosmetics, Japan, 1968.

Max Factor Cosmetics, Joie Joie Japan, 1968

Sia Genia Sue

Max Factor Cosmetics, Japan, 1968

"Bazazz that makes you want to have a little adventure"

Kotex - Be alive. Be a luv. Be a lot - print, 1968

Be alive. Be a luv. Be a lot. But be sure.

Moddess - The safety napkin, no matter where you are / Airplane - 1968, print

The safety napkin, no matter where you are.

Ultra White toothpaste - Robban Broberg / Personal Pitch (1968) :30 (Sweden)

Robban Broberg was a Swedish singer, composer, and artist - and a quite funny one at that.

Polyvitagen - Growing kids need vitamins (1968) :30 (Sweden)

And look at that great Viking ship package design! How fun!

Noxzema - Covergirl Clean Make-Up - You Never Know (classic) - :30 (USA)

The cutest girl in high school, say isn't that someone famous?

Alka-Seltzer® For the man who has everything - print, 1967 USA

HEADACHE. A gift from your eldest son. In exchange for the shiny, loud cap gun you gave him. So take Alka-seltzer and take heart.

Max Factor Cosmetics, Japan, 1967

Rose Festa

Albyl information film (1967) 5 minutes (Sweden)

Dav tvål - Dove face wash (1967) 1:22 (Sweden)

Modess - Because - 1966 printad

At this point, we no longer even whisper what Modess is.

Max Factor Cosmetics, Honey Spring - Japan, 1966.

With the elaborate headdress, she looks like part of a flower.

Pepsodent Tandkräm - Family toothpaste with fluoride (1966) (Sweden)

Did you know that one in a thousand children in Sweden has teeth issues?

Pursettes "They've discovered the tiny tampon that's right even for single girls" 1964

Back in 1964 this advert appeared in Seventeen magazine, touting a tampon without the bulky applicator.

Colgate Dental Cream - Mighty Mouse / Tooth Decay is on his way - (1958) :30 (USA)

Mighty mouse is here to save your teeth!

HFC - Measles and Mumps (CA classic) - 0:60 (USA)

Kiss Me Cosmetics, Japan 1956.

Shiseido Perfume, "A letter from a nostalgic person..." Japan, 1955

"A letter from a nostalgic person who rides on a breeze that blows with a gentle wind."

Gibbs S.R. Toothpaste - Tingling Fresh! (1955) :60 (UK)

This is the first TV commercial to be broadcast in the United Kingdom.

Bris Soap - Bibi Andersson & Ingmar Bergman "Prinsessan och svinaherden" (1953) :90 (Sweden)

Some sites will erroneously call this Bibi Andersson's screen debut. They are wrong.

Revlon's "Fire and Ice" printad 1952

For you who love to flirt with fire...

Colgate - Three ways clean (Cutie Katie and Handsome Harry) - (1950) :30 (USA)

Sing along folks! When cutie Katie makes a scene she wears a smile brushed 3 ways clean

Pepsodent - Susie Q (Classic - 1948) 0:60 (USA)

You'll wonder where the yellow went, when you brush your teeth with Pepsodent!

Mum Deodorant - Spy (Classic - 1948) 0:60 (USA)

Any good spy knows not to give themselves away!
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Bandaid Color - Ooh Ahh (Classic - 1948) 0:60 (USA)

This is pretty trippy, guys.

Gillette Razors - Dodgers (Classic - 1948) 0:60 (USA)

Remmington Electric Shave - Peach demo (Classic - 1948) 0:60 (USA)

Shaving a peach!

Gillette Blue Blades - Parrot (Classic - 1948) 0:30 (USA)

Bandaid - Stick Test (Classic - 1948) 0:60 (USA)

Stick test!

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