Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typi
by: Dabitch, Nov 18 2007 - 10:15am
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Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work,
by: Dabitch, Nov 18 2007 - 10:15am
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New in paperback, Outbreak, by gifted youth leader Greg Stier
by: Dabitch, Nov 18 2007 - 10:10am
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For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional
by: Dabitch, Nov 18 2007 - 10:09am
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Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing.
by: Dabitch, Nov 18 2007 - 10:08am
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by: Dabitch, Nov 18 2007 - 10:07am
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A remarkable range of examples for the idea of visual thinking, with beautifully printed pages.
by: Dabitch, Nov 18 2007 - 10:06am
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The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design.
by: Dabitch, Nov 18 2007 - 10:05am
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by: Dabitch, Nov 18 2007 - 10:04am
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Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking.
by: Dabitch, Nov 18 2007 - 10:04am
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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
by: Dabitch, Nov 18 2007 - 10:03am
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Account planning exists for the sole purpose of creating advertising that truly connects with consumers.
by: Dabitch, Nov 18 2007 - 10:03am
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What makes an advertisement memorable?
by: Dabitch, Nov 18 2007 - 10:03am
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David Ogilvy was an advertising genius.
by: Dabitch, Nov 18 2007 - 10:03am
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A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how y
by: Dabitch, Nov 18 2007 - 10:00am
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Color: Messages and Meanings, A PANTONE® Color Resource is the follow-up to the PANTONE® Guide to Communicating With Color.
by: Dabitch, Nov 18 2007 - 10:00am
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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the ta
by: Dabitch, Nov 18 2007 - 9:56am
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As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most im
by: Dabitch, Nov 18 2007 - 9:56am
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Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly.
by: Dabitch, Nov 18 2007 - 9:56am
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In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, f
by: Dabitch, Nov 18 2007 - 9:55am
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Great copy is the heart and soul of the advertising business.
by: Dabitch, Nov 18 2007 - 9:55am
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The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W.
by: Dabitch, Nov 18 2007 - 9:55am
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of wo
by: Dabitch, Nov 18 2007 - 9:54am
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This innovative approach -- blending practicality and creativity -- is now in full-color!
by: Dabitch, Nov 18 2007 - 9:54am
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To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mist
by: Dabitch, Nov 18 2007 - 9:54am
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-p
by: Dabitch, Nov 18 2007 - 9:54am
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For those who are already pining for next season of Mad Men, why don't you dive head first into the golden years of UK advertising, the 60's
by: Dabitch, Nov 1 2007 - 11:34am
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I can't be the only adgrunt who's procreated, so humor me here for a sec while I review a childrens book for wee little adgrunts-to-be.
by: Dabitch, Aug 14 2007 - 2:21pm
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When I received the review copy of the book "Made to stick" by Chip and Dan Heath and started making dog-ears all over it I knew I had to sh
by: Dabitch, May 20 2007 - 2:28am
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Why do they always whisper in perfume ads? Why are women always so happy to share their laundry detergent tips in adland?
by: Dabitch, Nov 19 2006 - 4:03pm
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by: EricR, Sep 19 2006 - 5:08pm
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The Adland tutorial series will now teach you the craft of being an obnoxious black turtleneck on the set of any commercial shoot.
by: Dabitch, Jun 26 2006 - 1:16pm
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Yesterday the the IPA, ISBA and the Chartered Institute of Purchasing & Supply released a white paper titled "Magic and Logic" which aim
by: caffeinegoddess, May 23 2006 - 10:31pm
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After getting fed up with growing spec requests (unethical design contests, working on spec, free pitching), on the 25 of February a committee of 20 p
by: thecatat, Mar 18 2006 - 3:25pm
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It's baaack! The adland Tutorial Series took a bit of a break but returns for the first time in 2006 with tips for Account Executives.
by: Dabitch, Mar 10 2006 - 8:55pm
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While sugar plum fairies dance in your head (or is that just a hangover from all the holiay parties this time of year?) we've been working on the
by: caffeinegoddess, Dec 20 2005 - 3:48am
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Ah yes, ladies and gentlemen. It's time for the Official Adland Advertising Tutorial again. So far we've covered radio and viral.
by: Dabitch, Dec 7 2005 - 10:46pm
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by: caffeinegoddess, Nov 28 2005 - 5:10pm
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Today we bring you Part Two of the ongoing Official AdLand Advertising Tutorial. Last time we went over radio.
by: caffeinegoddess, Nov 22 2005 - 6:13pm
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Recently, a gloriously naive advertising student wrote Adland, asking for the key points of writing a radio script.
by: caffeinegoddess, Nov 2 2005 - 11:52pm
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I was working at McCann Erickson for the money, for little black dance dresses that showed off my Norwegian legs, for my baby daughters' smocked
by: Dabitch, Jun 24 2005 - 1:32pm
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by: caffeinegoddess, Apr 23 2005 - 12:32am
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Drew Davies at BeADesignGroup.com has a great rant on why you should say no to spec work.
by: caffeinegoddess, Mar 2 2005 - 10:05pm
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by: StormBear, May 6 2004 - 10:11pm
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by Mark Silveira
Chapter One
How Bad Is Most Advertising?
It depends who you ask.
by: Dabitch, Jul 15 2003 - 1:19pm
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WE ARE IN THE MIDST OF AN EPIDEMIC OF CYNICISM.
by: Dabitch, Dec 20 2002 - 1:01am
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by: Robblink, Nov 22 2002 - 6:11am
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Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't!
by: Robblink, Oct 4 2002 - 3:27am
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Graphic designer says: to hell with special effects.
by: Dabitch, Sep 20 2002 - 1:01am
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Do you work somewhere that has a strong company culture? What do I mean by that? 'Company culture'?
by: Dabitch, Jun 23 2002 - 8:45pm
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How to run an advertising agency.
by: Dabitch, May 20 2002 - 9:42am
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The Hack by Luke Sullivan. Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch Yes, clients can misbehave.
by: Dabitch, Nov 20 2001 - 1:01am
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tip from adgrunt Laters - One man's view from 40 years in the trenches of the advertising wars.
by: Dabitch, Jul 15 2001 - 1:13pm
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Paragraph type: Text & HTML
The book Cutting Edge advertising has found it's way here thanks to Neil French, who wrote the foreword, and
by: Dabitch, Feb 11 2001 - 7:40pm
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The big idea will always be what great advertising is all about
by: Dabitch, Sep 20 2000 - 7:01pm
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'You'd be paranoic too if people were out to get you!' by George Lois. From the book; What's the big idea?
by: Dabitch, Sep 20 2000 - 2:01am
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This is the simplistic theory of an industry that lives and thrives on simplification (of products, of brands): if your agency is small you are creati
by: Dabitch, Aug 22 2000 - 1:51am
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If you're an ad geek like me (and you wouldn't be on this web site if you weren't) you might be afflicted with an ad book fetish.
by: commando, Aug 8 2000 - 3:34am
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It's only advertising. Nobody gets killed.
by: Dabitch, Jul 20 2000 - 7:40pm
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Paul Arden is one of the best advertising people in the entire world.
by: Dabitch, May 30 2000 - 7:40pm
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As a cutting edge communicator, you need to know what is happening. You need to understand the changes.
by: Dabitch, May 20 2000 - 2:34am
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The Emperor's New Clothes Going further, Ponzano, the Veneto, 1992
For the new spring and summer campaign, Toscani had selected seven images c
by: Dabitch, Mar 2 2000 - 1:01am
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Dick Sittig took his girlfriend to Cannes in late June for the International Advertising Film Festival - a pleasant enough break from the Nissan Fanta
by: Dabitch, Mar 2 2000 - 1:01am
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As an advertising student or a person who works in advertising, you need to know how the other half lives.
by: Dabitch, Feb 20 2000 - 12:01am
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from: Carla Browne-1/5/00, 3:05 pm to: All Departments re: I'm leaving now . . . but before I go there are some things you should know...!!!!
by: Dabitch, Jan 18 2000 - 10:01pm
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From "Adcult USA" and "Oglivy On Advertising" about Subliminal Advertising. "ADCULT USA" By James B.
by: Dabitch, Jul 16 1999 - 12:07pm
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by: Dabitch, Sep 2 1998 - 4:34pm
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Matching Media and Messages to Markets and Motivations
What one little ad can do
by: Dabitch, Mar 2 1998 - 1:01am
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Way back in 1925 young Allan Odell pitched this great advertising idea to his dad, Clifford.
by: Dabitch, Mar 2 1998 - 1:01am
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In this small book, you can learn the lingo, who’s who in the mess of mystery advertising agency titles, and how to panic appropriately during deadlin
by: Dabitch, Jul 15 1997 - 1:07pm
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"The history of advertising yo-yo’s between hard and soft sell.
by: Dabitch, May 18 1997 - 12:20am
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"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes.
by: Dabitch, Jul 31 1996 - 4:14pm
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